Web Design

Case StudY

Dr. Solanges Vivens

PROJECT SUMMARY

We completed a website redesign for Dr. Solanges Vivens, incorporating her content and promoting her new book, "Educated Girl, Empowered Woman." We were tasked with a complete redesign of Dr. Vivens' website, including book sales pages, product pages, and links to articles and videos.

Project Summary

We completed a website redesign for Dr. Solanges Vivens, incorporating her content and promoting her new book, "Educated Girl, Empowered Woman." We were tasked with a complete redesign of Dr. Vivens' website, including book sales pages, product pages, and links to articles and videos. Dr. Vivens' website required a personalized touch to reflect her unique brand identity and needed an efficient way to incorporate various content types like articles and videos. The website lacked a design that truly reflected Dr. Vivens' dynamic personality and brand ethos. The new website effectively showcases Dr. Vivens' journey, her book, and her empowering content, leading to increased engagement and book sales. Visible Spectrum's collaboration with Dr. Solanges Vivens demonstrates our commitment to empowering women entrepreneurs through thoughtful and inclusive web design and development.

Scope of Work

Web Design
Design Mockup
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INTRODUTION

Dr. Vivens' website required a personalized touch to reflect her unique brand identity and needed an efficient way to incorporate various content types like articles and videos.

Brand Identity

The website lacked a design that truly reflected Dr. Vivens' dynamic personality and brand ethos.

Content Integration

Difficulty in seamlessly incorporating a diverse range of content, including articles and videos, into the website.

User Experience

The need to enhance the overall user experience to facilitate engagement and content accessibility.

THE SOLUTION

We utilized Figma for design and Webflow for development, ensuring the site worked seamlessly across all breakpoints. A brand discovery phase helped align the website with Dr. Vivens' identity, and we structured the CMS for repeat content.
Web Design
Design Mockup

Figma Design

Utilized the versatility of Figma to create a visually compelling and brand-aligned design concept.

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Webflow Development

Leveraged Webflow's robust platform for responsive and intuitive web development at every breakpoint.

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CMS Structuring

Implemented a structured Content Management System (CMS) strategy to efficiently manage and display recurring content types.

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THE RESULTS

The new website effectively showcases Dr. Vivens' journey, her book, and her empowering content, leading to increased engagement and book sales. Visible Spectrum's collaboration with Dr. Solanges Vivens demonstrates our commitment to empowering women entrepreneurs through thoughtful and inclusive web design and development.
  • Enhanced Brand Identity
  • Improved Engagement
  • Streamlined Content
  • Book Sales Increase
  • User-Friendly Design
  • Multimedia Integration
  • Global Reach
  • Empowering Platform

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Visible Spectrum is an Atlanta-based branding and web design studio that helps diverse women founders create a strong brand presence online.
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